Rebirth. Rebrand.

When Flower Haul was acquired, it was a bustling local business that delivered daily flowers to your door. But over time, the business organically outgrew the day-to-day hustle of deliveries and found high demand in the event space. Weddings and events became a primary focus and it was time for a rebrand to mirror the new pivot.

Working with the client, I developed a new brand aesthetic that emulated the soft yet premium offerings of the evolved brand direction. I created a new logo, brand mark, colour palette, typography and overall appearance. We did an overhaul of the existing website, created new business cards and stationery package.