Brand Design
Ethos Common is an online gallery that represents photographers from around the world. All images are shot exclusively on 35mm & 120 film delivering an unmatched aesthetic that is unique and imperfect, ideal for the perfect print.
By creating a simple, clean and modern brand aesthetic, the details of the fine art photography were able to shine. My role was brand direction, logo and icon design and the high-end minimalism of the brand compliments the craft seamlessly and gives a wider meaning to the shared community who appreciate the expertise.
Ethos
(noun)
The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations.
Common
(adjective)
Shared by, coming from, or done by two or more people, groups, or things.
