Jenolan Caves

Jenolan is its own destination, hidden from the surrounding world. A special place defined by its own wonderment.

In partnership with Ribbon Gang Media Agency, we collaborated on a brand refresh for Jenolan Caves. The existing branding was not consistent across their marketing material, and there was a need to ensure that they were consistent across every visitor touchpoint; to present as one team, one Jenolan experience and present a unified identity across all facets of the business and community. My role was to re-design and develop a new brand identity, including brand visualisation, logo development, typography, brand guidelines and marketing collateral.

The result was a completely transformed identity for Jenolan Caves — encapsulating the feeling as you leave behind the ordinary and enter an enchanted world illuminated with wonder, captivating heritage and rare wildlife. Inspired by a feeling of intrigue, and ensuring you feel a greater connection with the natural and cultural world because of your life-changing Jenolan experience.