BEHIND THE BENCH
Our challenge was to create a content series that communicates Wallace Bishop’s heritage of, and dedication to, craftsmanship, as we found that fast fashion homogenises the jewellery market, and the call for handmade, unique pieces has never been greater. ‘Behind The Bench’, highlights the work that Wallace Bishop’s master craftsmen do ‘behind the bench’, and is what sets them apart from their competitors. From creating custom rings by hand, to the servicing and restoring of family heirlooms, these masters of jewellery craft are the custodians of art form that is becoming increasingly rare.
To bring ‘Behind The Bench’ to life we interviewed the people with whom heritage and craftsmanship mattered most; the whole Wallace Bishop family. Then, using their raw, unscripted responses, we created a series of content films that explored every facet of their craftsmanship offering, from custom makes to watch repair. Once completed, we then delivered films and photography across social, eDMs and in-store TV screens.
Our challenge was to create a content series that communicates Wallace Bishop’s heritage of, and dedication to, craftsmanship, as we found that fast fashion homogenises the jewellery market, and the call for handmade, unique pieces has never been greater. ‘Behind The Bench’, highlights the work that Wallace Bishop’s master craftsmen do ‘behind the bench’, and is what sets them apart from their competitors. From creating custom rings by hand, to the servicing and restoring of family heirlooms, these masters of jewellery craft are the custodians of art form that is becoming increasingly rare.
To bring ‘Behind The Bench’ to life we interviewed the people with whom heritage and craftsmanship mattered most; the whole Wallace Bishop family. Then, using their raw, unscripted responses, we created a series of content films that explored every facet of their craftsmanship offering, from custom makes to watch repair. Once completed, we then delivered films and photography across social, eDMs and in-store TV screens.
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Work produced while at McCann Worldgroup. ECD - Ben Davis Art Director & Designer - Chloe Hay Copywriter - Alex Moore Photography - Chloe Hay Videography - Cave Studios |