CASH CARNIVAL CAMPAIGN
Major promotional campaign for Southport Sharks Football Club, rolled out over various print and digital media in both internal and external advertising. Bright lights and quirky characters consumed Southport Sharks during their Cash Carnival promotion period. We worked closely with Southport Sharks to create an experiential campaign that would engage visitors through external communications and internal theming, injecting excitement and stimulating member participation. My role entailed involvement during initial concept and once finalised, I managed the complete roll out in both print and digital delivery to the client. The campaign was a great success, with direct increase in foot traffic during the promotional period and positive customer feedback.
Major promotional campaign for Southport Sharks Football Club, rolled out over various print and digital media in both internal and external advertising. Bright lights and quirky characters consumed Southport Sharks during their Cash Carnival promotion period. We worked closely with Southport Sharks to create an experiential campaign that would engage visitors through external communications and internal theming, injecting excitement and stimulating member participation. My role entailed involvement during initial concept and once finalised, I managed the complete roll out in both print and digital delivery to the client. The campaign was a great success, with direct increase in foot traffic during the promotional period and positive customer feedback.
Work produced while at P's in a Pod Creative Agency